On November 2021, Netflix announced that it would officially eliminate password sharing among its users. This announcement came as a surprise to the streaming giant's massive subscriber base and has brought on mixed reactions from users.
According to Netflix, the reason for this move is to encourage households to have their individual accounts, which will help in personalizing recommendations and improving the overall streaming experience for the users. It would also help the company understand the number of actual users and prevent streaming abuse.
The policy change will require all Netflix subscribers to verify their accounts using two-factor authentication and will limit user accessibility to shared accounts. Furthermore, users will receive prompts to verify their accounts through messages, emails or texts, and they will need to enter a verification code or click on a verification link to access Netflix.
Although the move may seem understandable from Netflix's perspective, users who share their accounts with friends and family members worldwide may find the change inconvenient. As a result, it has sparked varied reactions on social media, with some users praising the decision, while others have expressed disappointment and concern.
In conclusion, Netflix has officially eliminated password sharing, and it is gradually rolling out the new policy to its users worldwide. Despite the mixed reactions that the announcement has generated, the streaming giant has a clear goal to personalize recommendations and improve the overall streaming experience for its users.
